CURRENT MARKET FACTORS
Increase in the number of Personal Computers
The number of people using computers has increased dramatically over the past ten years. This is especially true in for those working in an office environment. The computer is now considered an indispensible tool for more organizations. This has lead to the need for faster corporate communication capabilities and has therefore opened up the market for ADSL.
Deregulation of the Telecommunications Industry
In the U.S. the 1996 Telecommunications Bill had very important implications for the industry. Essentially, due to this Bill, cable and telephone companies are now free to venture into each others territory. This has been a worldwide trend as more and more countries are starting to allow multiple service providers.
Wide Customer Base
There are many entities who can take advantage of the relative low cost and high speeds of ADSL. These include Telecom companies, Modem manufacturers, Network administrators, Universities Faculties and many others... If the technology proves to be useful the number of people who will catch on is virtually unlimited.
World Wide Web Mania
The number of Internet users is increasing at an exponential rate. The number of new commercial sites is close to 80 per day. The Internet is becoming the medium of choice for companies wishing to attract more business and for advertising. As more and more people 'jump on the bandwagon' there will be a greater need for speed and efficiency. ADSL modems are already available today and their use may become more widespread in the future.
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